Cooperation · Socio-economic vulgarization · Podcasts
DW Akademie / Jeeb Ettwensa
A multi-format editorial program connecting economic topics with everyday life in Tunisia through podcasts, explainers and reels.
Project snapshot
Client / partner
DW Akademie
Sector
International cooperation · Economy · Media education
Formats
Podcasts, explainers, reels
Platforms
YouTube, Facebook, Instagram
QLM role
Editorial development, expert preparation, scripting, filming, podcast production, editing and social adaptation
Status
Produced / Published
Context
DW Akademie supported a set of editorial productions dedicated to socio-economic topics. The goal was to help the public understand the economy behind everyday life in Tunisia.
Challenge
Economic subjects are often seen as abstract or difficult. The challenge was to connect them to daily experiences: food, holidays, transport, education, prices, decision-making and cooperation.
QLM response
QLM created a multi-format program combining expert conversations, explainers and short social videos. The tone was accessible, concrete and connected to everyday Tunisian life.
Deliverables
- 4 podcast episodes
- 4 explainers
- 10 reels
- Expert interviews
- Editorial preparation
- Filming, editing and postproduction
- Social adaptations
See the work
More public links
What this proves
This case demonstrates QLM’s ability to work within an international cooperation framework and to translate complex socio-economic subjects into accessible public content.
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