Turning curiosity about the world into stories people remember.

QLM Media is a media and creative studio that loves transforming complex topics into editorial programs, videos, podcasts, animation and social formats that people understand, watch and share.

QLM produce more than content.

We build audience attention around knowledge. From owned media brands to partner-led programs, QLM designs content systems that create attention, trust and engagement.

Media-native thinking

We help institutions, brands and organizations explain what matters without sounding boring, corporate or generic.

Editorial systems

A topic becomes a repeatable format logic: angles, scripts, visual rules, audio cues, social assets and publication rhythm.

Audience understanding

The work is designed around how people consume, skip, watch, learn, save and share.

QLM Tunisia

Flagship owned media audience: 434K+ community, 15.7M views over 12 months and a strong 18-34 audience.

Owned media credibility

Public explainer brands built around curiosity, education, visual storytelling and trust.

Partner-led programs

Programs such as Oumouri El Maliya show QLM’s ability to support useful knowledge territories for partners.

Key sectors

Finance, education, environment, culture, civic issues, youth, society, public-interest communication and branded knowledge.

Our audience-building capacity

QLM does not aggregate all platforms into one inflated audience claim. The value is a proven capacity to mobilize audiences across owned media and partner-led content programs.

QLM Tunisia – owned flagship media

QLM Tunisia is our flagship owned media brand. Through QLM Tunisia, we created organic attention, youth engagement and editorial credibility around complex topics in Tunisian Arabic. Existing public metrics include 434K+ community, 15.7M views over 12 months, +71K new followers and a strong 18-34 audience.

QLM Africa – Francophone expansion

QLM Africa is our Francophone expansion, designed for young, urban, French-speaking African audiences.

It extends the QLM method to new geographies, languages and cultural contexts.

Partner-led programs

Partner-led programs such as BIAT’s Oumouri El Maliya show how QLM can help brands and institutions build attention, trust and engagement around useful knowledge.

What we build

Not just production. Editorial thinking, audience understanding and visual storytelling are scoped together so partners can buy a clear content system.

Explainer Campaign Sprint

For organizations that need to explain a complex topic in a short, focused campaign. Typical deliverables can include one master explainer video, 3-5 short social videos, carousel or visual assets, captions, thumbnails and a publication plan.

Public Interest Content Program

For institutions, NGOs, foundations and public-interest actors that need long-term awareness and education programs around environment, finance, health, education, culture, civic issues or youth engagement.

QLM Branded Knowledge Series

For brands that want to build a useful editorial territory instead of generic advertising: financial education, entrepreneurship, sustainability, future of work, lifestyle, consumption or youth culture.

Studio Production Pack

For production needs with strong editorial guidance: video production, motion design, podcast production, animation, interviews, social cutdowns and event content.

A studio that thinks like a media company

QLM Studio brings editorial strategy, visual storytelling, motion, sound and production into one workflow. The point is not to make more assets. The point is to make the right assets easier to understand, easier to distribute and easier to remember.

This is useful for banks, universities, institutions, NGOs, foundations, brands and platforms that need credible content around public-interest or knowledge-led topics.

Case studies and proof of transformation

Each case study is framed around the partner challenge, QLM response, formats produced and what the work proves.

Oumouri El Maliya

Partner: BIAT. Challenge: make financial education more accessible over time. QLM response: a recurring editorial system across video, podcast and social formats. What it proves: partner-led content can build trust around useful knowledge.

Production

Challenge: turn interviews, events, studies and environmental topics into audiovisual formats people can follow. QLM response: editorial preparation, filming, motion, editing and social cutdowns.

Branded Content

Challenge: make partner messages useful, culturally relevant and audience-safe. QLM response: branded knowledge formats connected to real editorial value.

Latest from QLM

Still have questions?

Here are the essentials. You can also explore the full FAQ or start a brief with our team.

What does QLM actually do?

QLM is a media brand and creative editorial studio. We help institutions, brands and organizations turn complex subjects into clear, useful and memorable content: explainers, podcasts, short videos, motion design, editorial campaigns and multi-format content systems.

Do you only produce content, or do you also help with strategy?

Both. QLM can produce standalone videos or podcasts, but our strongest work often starts earlier: defining the editorial angle, choosing the right formats, structuring a content system and adapting it to the platforms where the audience actually is.

How can we start working together?

The best starting point is a short brief: what you need to explain, who you want to reach, the formats you have in mind, your timing and your budget range. From there, we can suggest the right format, production approach and collaboration model.

Have a complex topic to explain?

Let’s turn it into a content system people understand, watch and share.

Selected work

From financial education to environmental awareness, QLM helps partners turn complex subjects into content people can understand, remember and share.

QLM case study — BIAT / Oumouri El Maliya — financial education content system

Financial education · Multi-format content system

BIAT / Oumouri El Maliya

A recurring financial education platform designed to make everyday money topics clearer, more useful and more accessible for Tunisian audiences.

15 reels · 20 carousels · Explainer · Podcasts

QLM case study — WWF North Africa — environmental awareness videos

Environment · Public-interest communication

WWF North Africa

Mini-documentaries and educational short formats designed to make environmental issues visible, rigorous and accessible.

Mini-docs · Educational reels · Animation 2D

QLM case study — DW Akademie / Jeeb Ettwensa — socio-economic explainers and podcasts

Cooperation · Socio-economic vulgarization

DW Akademie / Jeeb Ettwensa

A multi-format editorial program using podcasts, explainers and reels to connect economic topics with everyday life in Tunisia.

4 podcasts · 4 explainers · 10 reels · Experts

QLM case study — Monoprix and Geant — CSR and public awareness videos

Retail · Social and environmental impact

Monoprix & Géant

Social and environmental content turning brand commitments into useful stories around water heritage, plastic reduction and food waste.

Explainer · Shorts · CSR · Public awareness