Retail · CSR · Environment · Social impact
Monoprix & Géant
A set of social and environmental videos turning brand commitments into useful public-interest stories.
Project snapshot
Client / partner
Monoprix & Géant
Sector
Retail · CSR · Environment · Social awareness
Formats
Explainer, shorts, social videos
Platforms
YouTube, YouTube Shorts, social platforms
QLM role
Editorial research, scripting, production, editing, motion design and social adaptation
Status
Produced / Published
Context
Monoprix and Géant collaborated with QLM on content related to social and environmental themes, including water heritage, plastic reduction and food waste.
Challenge
CSR content can easily feel promotional. The challenge was to create content that brings real editorial value to the public while allowing the brand to associate with meaningful, useful and culturally relevant subjects.
QLM response
QLM produced explanatory and short social content around concrete themes: Feskia and water heritage, Djerba Sans Plastique, and Ramadan food waste awareness.
Deliverables
- Explainer video
- Short videos
- Social awareness content
- Editorial research
- Scripting
- Production and editing
- Motion / graphic treatment where needed
See the work
More public links
What this proves
This case demonstrates QLM’s ability to help brands move beyond visibility and build credible association with public-interest subjects.
Related services
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